In a sign of the growing demand for local produce, Graham’s the Family Dairy have beaten Danish rivals Lurpak to become the best selling butter brand in Scotland.
Lurpak has traditionally dominated the butter market but sales of Graham’s the Family Dairy Scottish butter have been rising steadily since being launched in 2005. Made from milk supplied only by Scottish dairy farmers, Graham’s butter is then churned the traditional way north of the border.
The new research confirms the consumer trend to increasingly choose Scottish produce. When it comes to block butter, Graham’s have overtaken Lurpak and now have 10.9% market share with their Danish rival trailing with just 9.8%.
Commenting on the fantastic results Carol Graham, marketing director said: “Graham’s has become a trusted brand with consumers across Scotland. We are aware that more and more consumers are looking to source Scottish produce therefore if we provide exceptional products at the right price point, we believe consumers will support our trusted family brand time and time again.”
A recent ScotPulse survey undertaken by Scotland Food & Drink showed 91% of Scots regularly buy Scottish produce. Choosing Scottish as a priority has helped boost the Graham’s brand with consumers and the company is now a major player in the milk, cream, butter and cheese sectors.
Notes to editor:
- Research produced by Kantar World Panel to 24 weeks ending 23rd June 2014
- Graham’s The Family Dairy produces an award-winning range of milk, butter, cream, ice cream and cheese as well as a its Jersey range
- Graham’s The Family Dairy has established itself as a top 10 Scottish brand in Scotland ranking 8th in the latest Kantar Worldpanel research.
- Graham’s The Family Dairy recorded sales of more than £82 million in the year to 31 March 2014, up from £68m in the preceding 12 months.