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There is a new friendly monster in town and his name is Mister Squidge!

Today, Grahams The Family Dairy announce the launch of Squidgies, a deliciously healthy new flavoured children’s yogurt in a fun and easy to squeeze pouch. A first for Graham’s, from little imaginations, come great ideas as the family’s own ‘little squidgies’ bring Mister Squidge to life!

The yogurt pouch was designed by Douglas Graham (12 years old), taste approved by big sister Holly (14 years old) and inspired by the original ‘Mister Squidge’ and little brother Charlie (22 months old). Together, they came up with the name Squidgies for the yogurt pouch and developed an outline of a friendly monster, wearing the brand’s signature tartan wellies and matching gloves.

Made with Graham’s creamy whole milk and fresh fruit, each Squidgies yogurt pouch is packed full of calcium, vitamin D and live cultures to help little ones develop a healthy and happy tummy.

Robert Graham, Managing Director, Graham’s The Family Dairy said: “Innovation and product development are something we at Graham’s pride ourselves on and this a new product specifically created for children is a first for our family dairy business. My children have been asking for some time if they could help develop a yogurt product for kids, so as the original inspiration for Squidgies, they got stuck in from the very beginning of the process. They even worked with our product and design team on flavour combinations and packaging.

As we endeavour to continue to create delicious and nutritional dairy products for our customers from all over Scotland, as well as the rest of the UK, we hope that everyone enjoys our new yogurt pouches as much as we do”!

These little pouches are great for little fingers to play with, squeeze and enjoy a yummy breakfast, lunch or dinner on-the-go!  Squidgies are a naturally healthy and convenient snack that parents can feed their children or to add into delicious recipes, available in three tasty flavours: Strawberry, Peach and Mango and Blueberry.

Graham’s Squidgies children’s yogurt pouches are now available in SPAR (RSP 75p) stores across in Scotland, and in Tesco from 26 October, with the aim to roll out across the rest of the UK.

ENDS