Following the huge success of our Scottish Slightly Salted Spreadable butter – which remains the ONLY Scottish spreadable on the market – we have expanded the Graham’s range with the introduction of a new Lighter Slightly Salted Spreadable Scottish Butter and an Organic Spreadable Scottish Butter.
Grahams new Lighter Slightly Salted Spreadable Scottish Butter is now on sale in Tesco, Asda and Sainsbury’s in Scotland, with Sainsbury’s also stocking the new Organic Spreadable. While our existing Scottish Slightly Salted Spreadable Butter is widely available in retailers including Asda, Lidl, Sainsbury’s, Tesco and Waitrose.
Robert Graham, managing director of Graham’s The Family Dairy and grandson of the firm’s founder, said: “Spreadables account for 70 per cent of butter sales in Scotland, but a staggering 96 per cent of that spreadable butter isn’t made in our country.
“Graham’s Spreadable Butter is the only Scottish spreadable and is already the fastest-growing spread on the market, with sales up 76 per cent year-on-year but this is just four per cent of the market share.
“Our focus is growing our presence in retailers across Scotland before we look south of the border, as there is a lot to go at on our home turf. Looking further ahead, we’re also exploring the export market and will be attending the world’s largest food fair Anuga in Cologne in October to consider opportunities.
“Butter is a category that performs well and the market will experience continual growth with spreadables. It’s a natural product and we were keen to extend our offering to our retail customers and the Scottish households buying Graham’s products.”
Robert added: “Creating products like this is crucial in helping to give farmers an outlet for their milk. By launching these products, we’re not only boosting our own business but we’re also supporting the 98 dairy farmers who we work with throughout the country.
“New research figures show that half of the households in Scotland now buy Graham’s products every year. During 2015, 11 per cent are buying Graham’s Spreadable Butter, up from seven per cent in 2014, which proves that demand from our loyal customers is continuing to rise.”