Graham’s The Family Dairy, Scotland’s largest independent dairy promised today (4 June) that young visitors to the 2009 Edinburgh International Book Festival (15-31 Aug) will have an ice time this summer.
The award winning dairy, celebrating its 70th anniversary this year is to sponsor various activities within the RBS Children’s Programme, including a special farm themed workshop and the reading and activity corner areas within the children’s bookshop that is one of the busiest in the country during the festival fortnight.
On selected days during the world’s largest book festival, the Bridge of Allan based family business will be distributing free samples of its deliciously fresh milk and yummy, newly launched vanilla ice cream.
It is the first time in the iconic festival’s 26 year history that a Scottish dairy company has supported the internationally acclaimed literary event that annually attracts over 200,000 visitors to over 700 separate events.
Earlier this month, the dairy scooped up a double award for its marketing and product innovation at the prestigious 2009 Scotland Food and Drink Excellence Awards – the ‘Oscars’ of the industry.
Carol Graham, marketing director of Graham’s The Family Dairy, commented: “Graham’s The Family Dairy is very proud and excited to be featuring within the children’s programme of the Edinburgh International Book Festival. It promises to be a fun, interactive and family focused experience – and a chance for everyone to taste our award winning milk and ice cream. Hopefully, we’ll also meet many of our customers throughout this fabulous event.”
A spokesperson for the Edinburgh International Book Festival added:
“We are delighted to welcome Graham’s The Family Dairy to the Book Festival this year. Our partnership with Graham’s offers something for every age group from toddler to teenager. What could be nicer for the wee ones than a delicious ice cream or glass of milk to enjoy after listening to their favourite story?”