Scotland’s largest independent dairy business, Graham’s The Family Dairy, has refreshed and expanded its creative team with the appointment of new digital and PR agencies to produce an integrated marketing campaign.
The Bridge of Allan-based family business has appointed The Lane Agency to develop an interactive website as well as new online marketing and social media campaigns.
While the consumer, trade, corporate and farming PR will be implemented by Beeline PR and Taste Communications who have joined forces to expand Graham’s audience reach.
The new agencies join threebrand who devised the Graham’s The Family Dairy identity and evolution of the brand along with Marketing Director Carol Graham.
Carol Graham explained: “We have spent a great deal of time carefully selecting the best team of individual experts to represent our business. The working dynamic of the team is very exciting, with all agencies collectively providing very innovative ideas while demonstrating a real passion for the Graham’s brand.
“Our vision is to be the consumer brand of choice in Scotland and we are confident that our new team can help us get there.”
Graham’s The Family Dairy has established itself as a top 10 Scottish brand in Scotland ranking 9th in the latest Kantar Worldpanel research. This accounted for 35% volume growth in Graham’s milk brand within the total UK market, more than 40% volume sales growth in Graham’s conventional milk brand in the Scottish market and an increasing number of UK shoppers buying the Graham’s brand.