Graham’s The Family Dairy, Scotland’s largest independent dairy, has launched a new website aimed at capitalising on growing sales and brand loyalty.
The Bridge of Allan based, family business is continuing its strategy of building brand recognition with the new look website, enabling consumers to keep up to date with Graham’s news and products while entering competitions.
Created by The Lane Agency in Edinburgh, the website will work together with Graham’s PR and social media strategy – including a new presence on Facebook – to allow customers to engage more directly than ever before with the company.
The site brings the whole Graham family and its award-winning herd to life through engaging video as well as warm and friendly content. A new loyalty programme allows registered users to collect points in return for money off vouchers to redeem against Graham’s products. Golden Churns are collected by engaging directly with Graham’s via telling jokes, submitting recipes, liking Facebook and following Twitter. The Golden Churns have been illustrated by student Victoria Gray who won a competition run through Duncan of Jordanstone College of Art and Design in Dundee.
New baking recipes from the Great British Bake Off Star James Morton feature on a weekly basis thanks to an associated partnership between Graham’s and The Sunday Mail’s new Seven Days Magazine. More downloadable dairy recipes from chefs including Nick Nairn and Carina Contini allow Graham’s customers to create dishes at home with Graham’s product range as ingredients, while being encouraged to upload images of the finished results.
A dedicated kids’ section shares educational resources including fact sheets and a milk map and games are currently in development.
Carol Graham, Marketing Director for Graham’s The Family Dairy, said “Customers are increasingly looking for the reassurance of brands with a trusted provenance and an emphasis on quality. Our family has been farming for five generations so we have a genuine story to share and we want to build an ever-closer relationship with our customers with our new and improved online presence.
“We’re really proud of these new developments and even had the youngest members of our family, Holly (age 7) and Douglas (age 5), draw some of the visuals to accompany our daily weather report, so it really has been a family team effort.”
Notes to Editors:
- Graham’s The Family Dairy’s produce an award-winning butter range, milk, a Gold Top Jersey milk range, an organic range, and ice cream range.
- Graham’s products are available in major supermarkets and in the middle ground market primarily through convenience stores.
- Graham’s The Family Dairy recorded sales of £56 million in the year to 31 March, up from £49.6m in the preceding 12 months.